@misc
{TN_libero_mab2,
author = {
Simonson, Itamar
},
title = {
Determinants of Customers' Responses to Customized Offers
Conceptual Framework and Research Propositions
},
publisher = {SSRN},
year = {2004},
abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2003 erstellt},
address = {
[S.l.]
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}