author = { Resch, René Matthias Totzek, Dirk AND Schumann, Jan Hendrik },

title = { Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence },

publisher = {Universität Passau},

keywords = { Hochschulschrift },

year = {2023},

address = { Passau },

url = { http://slubdd.de/katalog?TN_libero_mab2 }