author = { Dobrev, Zhecho },

title = { The big miss how organizations overlook the value of emotions },

edition = { First edition } ,

publisher = {Business Expert Press},

isbn = {9781637422571},

keywords = { Consumer behavior , Success in business , Why emotions are key to customer experience management , How businesses can design for emotion and growth , Why digital transformationprograms fail to deliver results , Using data, AI and behavior science inexperience design , Customer science based strategy for business managers , How to businesses can appeal to customer emotions , Electronic books },

year = {2022},

abstract = {Includes bibliographical references (pages 185-196) and index. - Description based on PDF viewed 07/19/2022},

booktitle = {Marketing collection},

address = { New York, New York },

url = { http://slubdd.de/katalog?TN_libero_mab2 }