@misc
{TN_libero_mab2,
author = {
Bauer, Brittney C.
AND
Carlson, Brad D.
AND
Arnold, Mark J.
},
title = {
Deciphering consumer commitment
exploring the dual influence of self-brand and self-group relationships
},
publisher = {},
isbn = {1520-6793},
keywords = {
brand switching
,
commitment
,
consumer-brand relationships
,
positive word-of-mouth
,
price premium
,
social identity theory
,
Aufsatz in Zeitschrift
},
year = {2023},
address = {
},
}