author = { Bauer, Brittney C. AND Carlson, Brad D. AND Arnold, Mark J. },

title = { Deciphering consumer commitment exploring the dual influence of self-brand and self-group relationships },

publisher = {},

isbn = {1520-6793},

keywords = { brand switching , commitment , consumer-brand relationships , positive word-of-mouth , price premium , social identity theory , Aufsatz in Zeitschrift },

year = {2023},

address = { },