author = { Smart, Barry },

title = { Resisting McDonaldization },

edition = { 1st publ. } ,

publisher = {SAGE},

isbn = {0761955178},

isbn = {0761955186},

keywords = { Consumer behavior , Franchises (Retail trade) , Marketing , Consumption (Economics) , Capitalism , Fast food restaurants , Industrial management , Culture , Social change , McDonald's Corporation , USA , Verbraucherverhalten , Trend , Massenkultur },

year = {1999},

abstract = {Literaturangaben},

address = { London [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }