author = { Alasuutari, Pertti },

title = { Rethinking the media audience the new agenda },

edition = { 1. publ. } ,

publisher = {SAGE},

isbn = {0761950702},

isbn = {0761950710},

keywords = { Mass media Audiences , Aufsatzsammlung , Zuschauer , Massenmedien , Wirkung },

year = {1999},

abstract = {Nebent.: The media audience},

abstract = {Introduction: three phases of reception studies Pertti Alasuutari},

abstract = {Audience and reception research in retrospect: the trouble with audiences Ann Gray},

abstract = {The best of both worlds? Media audience research between rival paradigms Kim Christian Schrøder},

abstract = {Media figures in identity construction Joke Hermes},

abstract = {Cultural images of the media Pertti Alasuutari},

abstract = {Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age Heikki Hellman},

abstract = {Slaves of the ratings tyranny? Media images of the audience Ingunn Hagen},

abstract = {The implied audience in soap opera production : everyday rhetorical strategies among television professionals John Tulloch},

abstract = {To be an audience Birgitta Höijer},

abstract = {"To boldly go ..." : the "third generation" of reception studies David Morley.},

address = { London [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }