author = { McQuail, Denis },

title = { Audience analysis },

publisher = {Sage},

isbn = {0761910026},

isbn = {0761910018},

keywords = { Audiences , Mass media Audiences , Hörer },

year = {1997},

address = { Thousand Oaks, Calif. [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }