author = { Schumacher, Jörg AND Meyer, Matthias },

title = { Customer Relationship Management strukturiert dargestellt Prozesse, Systeme, Technologien },

publisher = {Springer},

isbn = {9783642620560},

isbn = {9783540412809},

isbn = {3540412808},

keywords = { Beziehungsmanagement , Kundenmanagement , Unternehmen , Kundenbindung },

year = {2004},

abstract = {Literaturverz. S. [301] - 317},

address = { Berlin },

url = { http://slubdd.de/katalog?TN_libero_mab2 }