author = { Kotler, Philip AND Lee, Nancy R. },

title = { Corporate social responsibility doing the most good for your company and your cause },

publisher = {Wiley},

isbn = {0471476110},

keywords = { Social responsibility of business , Social marketing , Corporations Charitable contributions , Corporate image , Soziale Verantwortung , Corporate Social Responsibility },

year = {c 2005},

abstract = {Published simultaneously in Canada},

abstract = {Includes bibliographical references (p. 277-295) and index},

abstract = {The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.},

address = { Hoboken, NJ [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }