author = { Evans, Martin AND Jamal, Ahmad AND Foxall, Gordon R. Evans, Martin D. D. },

title = { Consumer behaviour },

publisher = {Wiley},

isbn = {0470093528},

isbn = {9780470093528},

keywords = { Konsumentenverhalten , Consumer behavior , Lehrbuch , Verbraucherverhalten },

year = {c2006},

abstract = {Literaturverz. S. [368] - 388},

address = { Chichester [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }