author = { Universität des Saarlandes Institut für Handel & Internationales Marketing },

title = { Marketing- und Management-Transfer },

publisher = {Univ.},

keywords = { Marketing , Management , Zeitschrift },

year = {2001-2008},

abstract = {Gesehen am 18.07.13},

address = { Saarbrücken },

url = { http://slubdd.de/katalog?TN_libero_mab2 }