author = { Stuart, Bonnye E. AND Sarow, Marilyn S. AND Stuart, Laurence P. },

title = { Integrated business communication in a global marketplace },

publisher = {Wiley},

isbn = {0470027673},

isbn = {9780470027677},

keywords = { Öffentlichkeitsarbeit , Kommunikation , Business communication , Weltmarkt , Unternehmen , Integration , Lehrbuch },

year = {2007},

address = { Chichester [u.a.] },