author = { Advertising Research Foundation Plummer, Joe AND Plummer, Joseph },

title = { The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation },

publisher = {Wiley},

isbn = {9780470051054},

keywords = { Internet advertising , Marketing , Internet , Werbung , Werbestrategie , Electronic Commerce },

year = {2007},

abstract = {Literaturverz. S. 265 - 289},

address = { Hoboken, NJ },

url = { http://slubdd.de/katalog?TN_libero_mab2 }