author = { Strauß, Ralf E. AND Strauss, Ralf },

title = { Marketing planning by design systematic planning for successful marketing strategy },

publisher = {Wiley},

isbn = {0470721677},

isbn = {9780470721674},

keywords = { Marketingmanagement , Strategisches Management , Organisationsstruktur , Werbeplanung , Kostenmanagement , Marketing Management , Strategic planning , Marketingkonzept , Strategische Planung , Kundenmanagement , Unternehmensplanung },

year = {2008},

abstract = {Includes bibliographical references and index},

address = { Chichester [u.a.] },