author = { Maier, Jürgen },

title = { Real-time response measurement in the social sciences methodological perspectives and applications },

publisher = {Lang},

isbn = {9783631577431},

keywords = { Mass media Public opinion , Reaction time , Human information processing , Mass media Methodology , Aufsatzsammlung , Massenmedien , Reizantwort , Gefühlsreaktion , Reaktionszeit , Sozialwissenschaften },

year = {2009},

abstract = {Literaturangaben},

abstract = {RTR Measurement in the Social Sciences: Applications, Benefits, and some Open Questions / Marcus Maurer & Carsten Reinemann -- Measuring Spontaneous Reactions to Media Messages the Traditional Way: Uncovering Political Information Processing with Push Button Devices / Jürgen Maier & Thorsten Faas -- Is RTR Biased Towards Verbal Message Components? An Experimental Test of the External Validity of RTR Measurements / Carsten Reinemann & Marcus Maurer -- Reactivity of Real-Time Response Measurement: The Influence of Employing RTR Techniques on Processing Media Content / Andyeas Fahr & Annette Fahr -- Measuring the Perception and the Impact of Verbal and Visual Content of Televised Political Ads: Results from a Study with Young German Voters in the Run-Up to the 2004 European Parliamentary Election / Michaela Maier & Jürgen Maier -- The Explanatory Power of RTR Graphs: Measuring the Effects of Verbal and Nonverbal Presentation in Persuasive Communication / Thomas Roessing, Nikolaus Jackob & Thomas Petersen -- Advantages and Limitations of Comparing Audience Responses to Televised Debates: A Comparative Study of Germany and Sweden / Michaela Maier & Jesper Strömbäck -- Tracing Ad Experience: Real-Time Response Measurement in Advertising Research / Gary Bente, Lisa Aelker & Mirjam Fürtjes -- Immediate Responses to Political Television Spots in U.S. Elections: Registering Responses to Advertising Content / Lynda Lee Kaid -- Applied Dial Testing: Using Real-Time Response to Improve Media Coverage of Debates / Dan Schill & Rita Kirk -- Health Message Primes and Sexual Health Campaign Messages: Evaluating Viewers' Real-Time Responses / John C. Tedesco & Adrienne Ivory -- Immigration as Translated by the Media: (Re)Production, Representation and Response to Images / Vincent Meyer & Céline Ségur.},

booktitle = {Empirische und methodologische Beiträge zur Sozialwissenschaft ; 26},

address = { Frankfurt am Main },

url = { http://slubdd.de/katalog?TN_libero_mab2 }