author = { Glass, Russell AND Callahan, Sean },

title = { The big data-driven business how to use big data to win customers, beat competitors, and boost profits },

publisher = {Wiley},

isbn = {9781118889800},

keywords = { Online-Marketing , Social Web , Konsumentenverhalten , Internet marketing , Business communication , Online social networks , Consumer behavior , Unternehmen , Big Data },

year = {2015},

address = { Hoboken, NJ },

url = { http://slubdd.de/katalog?TN_libero_mab2 }