author = { Taleizadeh, Ata Allah AND Charmchi, Masoud },

title = { Optimal advertising and pricing decisions for complementary products },

publisher = {Springer},

isbn = {2251-712X},

keywords = { Supply chain , Advertising , Complementary , Stackelberg , Game theory , Pricing },

year = {2015},

abstract = {Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.},

url = { http://slubdd.de/katalog?TN_libero_mab2 }