author = { Chebeň, Juraj AND Lančarič, Drahoslav AND Savov, Radovan AND Tóth, Marián AND Tlučhoř, Jan },

title = { Towards Sustainable Marketing: Strategy in Slovak Companies },

publisher = {The Bucharest University of Economic Studies},

isbn = {2247-9104},

keywords = { sustainability , share of foreign capital , Visegrad country , legal form , M30 , M16 , sustainable marketing , transition economy , size of organization , Europe , Slovak Republic , marketing strategy , M10 , M31 },

year = {2015},

abstract = {Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.},

url = { http://slubdd.de/katalog?TN_libero_mab2 }