author = { Nalca, Arcan AND Boyaci, Tamer AND Ray, Saibal },

title = { Brand positioning and consumer taste information },

publisher = {European School of Management and Technology (ESMT)},

keywords = { uncertain consumer taste , product positioning , product introduction , supply chain management , vertical differentiation , store brands , information acquisition , horizontal differentiation , national brands , information sharing },

year = {2017},

abstract = {Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.},

url = { http://slubdd.de/katalog?TN_libero_mab2 }