author = { Mucunska Palevska, Valentina AND Gramatnikovski, Sashko AND Milenkovska Klimoska, Angela },

title = { The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand },

publisher = {University of Tourism and Management},

isbn = {1857-6982},

keywords = { M31 , brand , strategies , sustainability , competitiveness , M37 , integrated marketing communications },

year = {2023},

abstract = {Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.},

url = { http://slubdd.de/katalog?TN_libero_mab2 }