author = { Doll, Daniela Weber, Jürgen AND Faßnacht, Martin },

title = { Customer Relationship Management-Controlling Gestaltungsansätze für die Rationalitätssicherung },

publisher = {WHU - Otto Beisheim School of Management},

keywords = { Hochschulschrift },

year = {2012},

address = { Vallendar },

url = { http://slubdd.de/katalog?TN_libero_mab2 }