author = { Dümmler, Patrick },

title = { Case Commentary },

publisher = {SAGE Publications},

isbn = {1745-7904},

isbn = {1745-7912},

keywords = { Marketing , Strategy and Management , Pharmacology, Toxicology and Pharmaceutics (miscellaneous) , Medicine (miscellaneous) },

year = {2006},

url = { http://slubdd.de/katalog?TN_libero_mab2 }