author = { Piercy, Nigel },

title = { Advertising Budgeting: Process and Structure as Explanatory Variables },

publisher = {Informa UK Limited},

isbn = {0091-3367},

isbn = {1557-7805},

keywords = { Marketing , Communication , Business and International Management },

year = {1987},

url = { http://slubdd.de/katalog?TN_libero_mab2 }