author = { Ferreira, Alcina Gaspar AND Crespo, Cátia Fernandes AND Ribeiro, Fábio Matos AND Barreiros, Patrícia },

title = { The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness },

publisher = {Informa UK Limited},

isbn = {1352-7266},

isbn = {1466-4445},

keywords = { Marketing , Business and International Management },

year = {2024},

url = { http://slubdd.de/katalog?TN_libero_mab2 }