author = { Kurtz, David L. AND Boone, Louis E. },

title = { The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities },

publisher = {Springer Science and Business Media LLC},

isbn = {0092-0703},

isbn = {1552-7824},

keywords = { Marketing , Economics and Econometrics , Business and International Management },

year = {1987},

url = { http://slubdd.de/katalog?TN_libero_mab2 }