author = { Pamuksuz, Utku AND Yun, Joseph T. AND Humphreys, Ashlee },

title = { A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning },

publisher = {SAGE Publications},

isbn = {1094-9968},

year = {2021},

url = { http://slubdd.de/katalog?TN_libero_mab2 }