author = { Shahzad, Muhammad Faisal AND Bilal, Muhammad AND Xiao, Jin AND Yousaf, Tahir },

title = { Impact of smartphone brand experience on brand equity : With mediation effect of hedonic emotions, utilitarian emotions and brand personality With mediation effect of hedonic emotions, utilitarian emotions and brand personality },

publisher = {Emerald},

isbn = {1759-0833},

year = {2019},

url = { http://slubdd.de/katalog?TN_libero_mab2 }