author = { Thomson, Matthew AND MacInnis, Deborah J. AND Whan Park, C. },

title = { The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands },

publisher = {Wiley},

isbn = {1057-7408},

isbn = {1532-7663},

year = {2005},

url = { http://slubdd.de/katalog?TN_libero_mab2 }