@misc
{TN_libero_mab2,
author = {
Simonson, Itamar
AND
Drolet, Aimee
},
title = {
Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept
},
publisher = {Elsevier BV},
isbn = {1556-5068},
keywords = {
Pharmacology (medical)
},
year = {2003},
}