author = { Bosnjak, Michael },

title = { Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors },

publisher = {},

keywords = { Reise , Erwartung , Selbstbild , Informationsverhalten , Tourist , Urlaub , Urlaubsort , Verhalten , Motivation , Tourismus , Entscheidung , Identität , Konsumverhalten , Internet },

year = {2010},

abstract = {Veröffentlichungsversion},

abstract = {begutachtet (peer reviewed)},

abstract = {In: Journal of Vacation Marketing ; 16 (2010) 4 ; 323-330},

abstract = {Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding. (author's abstract)},

booktitle = {Interaktive, elektronische Medien},

address = { },

url = { http://slubdd.de/katalog?TN_libero_mab2 }