%0
Book
%T
Essentials of health care marketing
%A Berkowitz, Eric N.
%7 3. ed.
%I Jones & Bartlett Learning
%@ 9780763783334
%@ 0763783331
%K Medical care Marketing
%K Marketing of Health Services
%K Gesundheitswesen
%K Marketing
%D c2011
%X Hier auch später erschienene, unveränderte Nachdrucke
%X The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
%C Jones & Bartlett Learning
%C Sudbury, Mass. [u.a.]
%U http://slubdd.de/katalog?TN_libero_mab2