%0 Generic
%T Advertising theory
%A Rodgers, Shelly
%A Thorson, Esther
%7 Second edition
%I Routledge, Taylor & Francis Group
%@ 9781351208314
%@ 1351208314
%@ 9781351208307
%@ 1351208306
%@ 9781351208291
%@ 1351208292
%@ 9781351208284
%@ 1351208284
%K Werbung
%K Werbewirkung
%K Theorie
%K Advertising
%K BUSINESS & ECONOMICS / Advertising & Promotion ; bisacsh
%K LANGUAGE ARTS & DISCIPLINES / Communication ; bisacsh
%K BUSINESS & ECONOMICS / Advertising & Promotion
%K LANGUAGE ARTS & DISCIPLINES / Communication
%D 2019
%C Routledge, Taylor & Francis Group
%C New York
%U http://slubdd.de/katalog?TN_libero_mab2
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