%0 Generic
%T The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
%A Scott, David Meerman
%7 Rev. and updated.
%I John Wiley & Sons
%I : Safari Books Online,
%@ 9780470379288
%@ 0470379286
%K Internet marketing
%K Public relations
%K Electronic books ; local
%D 2008, c2009
%X Title from resource description page (viewed June 1, 2009). - "Revised and updated with new sections on social media."--Cover. - Includes bibliographical references and index
%C John Wiley & Sons
%C : Safari Books Online,
%C Hoboken, N.J.
%C ; Boston, Mass. :
%U http://slubdd.de/katalog?TN_libero_mab2
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