%0 Generic
%T Un modelo para el análisis estratégico conjunto de los activos intangibles de la marca y el conocimiento el aporte de las ciencias cognitivas a la estrategia competitiva = A model for the joint strategic analysis of a brand's intangible assets and knowledge : the contribution of cognitive sciences to competitive strategy
%A Levy, Alberto
%@ 2314-3738
%K distinctive competence
%K competitive core
%K brand positioning
%K industry key competitive requirement
%K market segment
%K competitive advantage
%K Aufsatz in Zeitschrift
%D 2020
%U http://slubdd.de/katalog?TN_libero_mab2
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