%0 Generic
%T Marketers project their personal preferences onto consumers overcoming the threat of egocentric decision making
%A Herzog, Walter
%A Hattula, Johannes D.
%A Dahl, Darren W.
%@ 1547-7193
%K attitude certainty
%K customer centricity
%K customer insights
%K debiasing
%K false consensus effect
%K managerial decision making
%K new product development
%K thought suppression
%K Aufsatz in Zeitschrift
%D 2021
%U http://slubdd.de/katalog?TN_libero_mab2
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