%0 Generic
%T Worlds apart? the challenges of aligning brand value for NGO’s
%A Hand, Karen
%A Murphy, Rebecca
%A MacLachlan, Malcolm
%A Carr, Stuart Colin
%@ 1865-1992
%K Brand
%K Moral Capital
%K NGO
%K Purpose
%K Stakeholder Alignment
%K Aufsatz in Zeitschrift
%D 2022
%U http://slubdd.de/katalog?TN_libero_mab2
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