%0
Generic
%T
Achieving useful data analytics for marketing
discrepancies in information quality for producers and users of information
%A Morales-Serazzi, Manuel
%A González-Benito, Óscar
%A Martos-Partal, Mercedes
%@ 2340-9444
%K Quality information
%K data analytics capacity
%K discrepancies
%K alignment
%K big data
%K Aufsatz in Zeitschrift
%D 2023
%U http://slubdd.de/katalog?TN_libero_mab2