%0
Generic
%T
Neuromarketing study
the effect of jingle on consumer behavior
%A Fauzi, Hilman
%A Rizqullah, Rafif
%A Ariyanti, Maya
%A Hadyningtyas, Ivy Anindhita
%@ 2356-2242
%K 16-channel EEG
%K neuromarketing
%K branding
%K jingle
%K short-term memory
%K Aufsatz in Zeitschrift
%D 2022