%0
Generic
%T
Deciphering consumer commitment
exploring the dual influence of self-brand and self-group relationships
%A Bauer, Brittney C.
%A Carlson, Brad D.
%A Arnold, Mark J.
%@ 1520-6793
%K brand switching
%K commitment
%K consumer-brand relationships
%K positive word-of-mouth
%K price premium
%K social identity theory
%K Aufsatz in Zeitschrift
%D 2023