%0 Generic
%T Marketing analytics the bridge between customer psychology and marketing decision-making
%A Basu, Rituparna
%A Lim, Weng Marc
%A Kumar, Anil
%A Kumar, Satish
%@ 1520-6793
%K bibliometric analysis
%K customer psychology
%K decision-making
%K marketing analytics
%K systematic literature review
%K Aufsatz in Zeitschrift
%D 2023
%U http://slubdd.de/katalog?TN_libero_mab2
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