%0 Book
%T The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation
%A Advertising Research Foundation
%A Plummer, Joe
%A Plummer, Joseph
%I Wiley
%@ 9780470051054
%K Internet advertising
%K Marketing
%K Internet
%K Werbung
%K Werbestrategie
%K Electronic Commerce
%D 2007
%X Literaturverz. S. 265 - 289
%C Wiley
%C Hoboken, NJ
%U http://slubdd.de/katalog?TN_libero_mab2
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