%0 Book

%T Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership

%A Jaffe, Joseph

%I Wiley

%@ 9780470137321

%@ 0470137320

%K Beziehungsmarketing

%K Kundenzufriedenheit

%K Marketing

%K Customer relations

%K Business communication

%K Relationship marketing

%K Kundenbindung

%K Kommunikation

%K Kundenmanagement

%D c 2007

%X "Published simultaneously in Canada."

%X Talking "at" vs. talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation "I" -- The rise of the prosumer -- The new consumerism -- The 6 C's; 3 phases of conversation -- The content-conversation relationship -- What your future holds for conversation? -- Why are you so afraid of conversation? -- The 10 tenets of good conversation -- The 5 ways you can "join the conversation" -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation actually work? -- Do you speak conversation? Take the test

%C Wiley

%C Hoboken, NJ

%U http://slubdd.de/katalog?TN_libero_mab2