%0 Book
%T Marketing planning by design systematic planning for successful marketing strategy
%A Strauß, Ralf E.
%A Strauss, Ralf
%I Wiley
%@ 0470721677
%@ 9780470721674
%K Marketingmanagement
%K Strategisches Management
%K Organisationsstruktur
%K Werbeplanung
%K Kostenmanagement
%K Marketing Management
%K Strategic planning
%K Marketingkonzept
%K Strategische Planung
%K Kundenmanagement
%K Unternehmensplanung
%D 2008
%X Includes bibliographical references and index
%C Wiley
%C Chichester [u.a.]
%U http://slubdd.de/katalog?TN_libero_mab2
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