%0 Generic
%T Social media and customer-based brand equity: An empirical investigation in retail industry
%A Colicev, Anatoli
%A Malshe, Ashwin
%A Pauwels, Koen
%I MDPI
%@ 2076-3387
%K high/low involvement
%K earned social media
%K customer-based brand equity
%K owned social media
%K retail industry
%K utilitarian/hedonic goods
%D 2018
%X Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
%C MDPI
%U http://slubdd.de/katalog?TN_libero_mab2
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