%0 Generic
%T Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity
%A Laradi, Sofiane
%A Berber, Noureddine
%A Rehman, Hafiz Mudassir
%A Hossain, Md Billal
%A Hiew, Lee-Chea
%A Illés, Csaba Bálint
%I Taylor & Francis
%@ 2331-1975
%K consumer-based brand equity
%K capabilities theory
%K Social Media Marketing Capabilities (SMMC)
%K digital marketing
%K brand image
%D 2023
%X Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
%C Taylor & Francis
%U http://slubdd.de/katalog?TN_libero_mab2
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