%0 Generic
%T Guest Editorial: Defending value and maximising profitability of innovative pharmaceuticals over their entire life cycles
%A Bruce, Lindsay
%I SAGE Publications
%@ 1745-7904
%@ 1745-7912
%K Marketing
%K Strategy and Management
%K Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
%K Medicine (miscellaneous)
%D 2003
%C SAGE Publications
%U http://slubdd.de/katalog?TN_libero_mab2
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