%0 Generic
%T The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness
%A Ferreira, Alcina Gaspar
%A Crespo, Cátia Fernandes
%A Ribeiro, Fábio Matos
%A Barreiros, Patrícia
%I Informa UK Limited
%@ 1352-7266
%@ 1466-4445
%K Marketing
%K Business and International Management
%D 2024
%C Informa UK Limited
%U http://slubdd.de/katalog?TN_libero_mab2
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