%0 Generic
%T Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?
%A Kübler, Raoul V.
%A Proppe, Dennis
%I Springer Science and Business Media LLC
%@ 2198-3402
%@ 2198-2627
%K Business, Management and Accounting (miscellaneous)
%D 2012
%C Springer Science and Business Media LLC
%U http://slubdd.de/katalog?TN_libero_mab2
Download citation