%0 Generic
%T Brand Choice and Marketing Strategy : An Application to the Market of Laundry Detergent for Delicate Clothes in Spain An Application to the Market of Laundry Detergent for Delicate Clothes in Spain
%A Cavero, Sandra
%A Cebollada, Javier
%I Informa UK Limited
%@ 1528-7068
%@ 0896-1530
%K Marketing
%K Management Information Systems
%D 1998
%C Informa UK Limited
%U http://slubdd.de/katalog?TN_libero_mab2
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