%0 Generic
%T Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment
%A Pousttchi, Key
%A Hufenbach, Yvonne
%I Informa UK Limited
%@ 1086-4415
%@ 1557-9301
%D 2014
%C Informa UK Limited
%U http://slubdd.de/katalog?TN_libero_mab2
Download citation